Difference between revisions of "Stewart Brand"
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Later in 1966, Brand initiated a public campaign to have NASA release a rumored satellite image of the entire Earth as seen from space, which he thought might be a powerful symbol. He conceived and sold buttons which read, “Why Haven’t We Seen A Photograph of the Whole Earth Yet?” During this Earth-photograph campaign Brand met Richard Buckminster Fuller, who offered to help him in his projects. | Later in 1966, Brand initiated a public campaign to have NASA release a rumored satellite image of the entire Earth as seen from space, which he thought might be a powerful symbol. He conceived and sold buttons which read, “Why Haven’t We Seen A Photograph of the Whole Earth Yet?” During this Earth-photograph campaign Brand met Richard Buckminster Fuller, who offered to help him in his projects. | ||
| − | As youth from all over America converged on San Francisco for the 1967 "Summer of Love," many of the original hippies fled to get "back to the land." | + | As youth from all over America converged on San Francisco for the 1967 "Summer of Love," many of the original hippies fled to get "back to the land." Brand came up with the notion of a mobile "truck store," which he drove around northern California with the intent of distributing goods and information to the back-to-the-land communalists. In July of 1968, the [[Whole Earth Catalog]] began to take shape, initially as a six-page mimeographed list of books. Later that year in Menlo Park, with a small staff and the help of his wife, Lois Jennings, he put together the first expanded version of the [[Whole Earth Catalog]], which was published in January 1969. It was a pioneering effort in desktop publishing, using basic typesetting (an electric typewriter with variable fonts) and page-layout tools (a polaroid camera made it possible to copy graphics directly from books). Printed on unfinished paper, it ressembled an underground newspaper rather than a glossy mail-order catalog. |
The first oversize Catalog and its successors considered many sorts of things as "tools." In addition to actual tools for gardening, carpentry, masonry, and welding, it included equipment for camping, specialized clothing, and early synthesizers and personal computers. It also included less material "tools" such as books, maps and professional journals. Brand invited "reviews" of the best of these items from experts in specific fields, and information was also provided on where these things could be bought. The Catalog was also a major vector of early environmentalism, and introduced many readers to the potential of alternative energy production through solar, wind, small-hydro and geothermal power. | The first oversize Catalog and its successors considered many sorts of things as "tools." In addition to actual tools for gardening, carpentry, masonry, and welding, it included equipment for camping, specialized clothing, and early synthesizers and personal computers. It also included less material "tools" such as books, maps and professional journals. Brand invited "reviews" of the best of these items from experts in specific fields, and information was also provided on where these things could be bought. The Catalog was also a major vector of early environmentalism, and introduced many readers to the potential of alternative energy production through solar, wind, small-hydro and geothermal power. | ||
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*http://sb.longnow.org/Bio.html | *http://sb.longnow.org/Bio.html | ||
*Excerpts from Fred Turner's 2006 book "From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism": [http://www.edge.org/3rd_culture/turner06/turner06_index.html chapter 2] and [http://www.press.uchicago.edu/Misc/Chicago/817415_chap4.html part of chapter 4] | *Excerpts from Fred Turner's 2006 book "From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism": [http://www.edge.org/3rd_culture/turner06/turner06_index.html chapter 2] and [http://www.press.uchicago.edu/Misc/Chicago/817415_chap4.html part of chapter 4] | ||
| + | *An excerpt from John Markoff's "What the Dormouse Said": http://www.metroactive.com/papers/metro/06.01.05/dormouse-0522.html | ||
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[[Category:Whole Earth]] | [[Category:Whole Earth]] | ||
