http://convivialtools.net/index.php?action=history&feed=atom&title=Vance_Packard 2026-04-30T00:06:13Z Revision history for this page on the wiki MediaWiki 1.22.0 http://convivialtools.net/index.php?title=Vance_Packard&diff=1440&oldid=prev 2007-10-22T19:33:18Z

<p></p> <p><b>New page</b></p><div>As American consumerist society was getting into full swing, cultural critic Vance Packard presented a dissident point of view in his book &quot;The Waste Makers&quot; (1960). Packard denounced &quot;the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals.&quot; He notably analyzed [[Planned Obsolescence]], a concept first popularized by the American industrial designer Brooks Stevens.<br /> <br /> Brooks Stevens had used the phrase [[Planned Obsolescence]] as the title a talk that he gave at an advertising conference in Minneapolis in 1954, and it thereafter became his catchphrase. Stevens defined [[Planned Obsolescence]] as: &quot;Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.&quot;<br /> <br /> Vance Packard's critique of Planned Obsolescence divided it into two sub-categories: obsolescence of function and obsolescence of desirability, the first being useful, and the second being unnecessary. According to Packard, marketers artificially create &quot;obsolescence of desirability,&quot; also called &quot;psychological obsolescence,&quot; in order to wear a product out in the owner's mind through changes in &quot;styling,&quot; when no other meaningful design contribution can be made to change the product.<br /> <br /> ==References==<br /> *Vance Packard, The Waste Makers (1960).<br /> <br /> ==Links==<br /> *http://en.wikipedia.org/wiki/Vance_Packard<br /> *http://en.wikipedia.org/wiki/Planned_obsolescence<br /> <br /> [[Category:Historical Roots]]</div>

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